Marketing Red Meat
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Around the Globe
The domestic market is the largest market for Australian beef and sheepmeat. Australia is also the world's largest exporter of red meat and livestock, exporting to more than 100 countries.
Promotional Activities
Promotional activities are undertaken directly with retail consumers as well as foodservice outlets, such as hotels and restaurant chains, highlighting red meat's versatility and enjoyment, and value for money, with a particular focus on the important nutritional role red meat has in a healthy diet.
